How to boost your search engine rankings with keyword research
Do you know what words your potential customers are using when they are searching online for a business like yours?
What are they typing into search engines such as Google, Bing, Yahoo and others?
If you know what those words are and your competition does not, you have an unfair advantage.
While your competition flounders, making guesses, you can write articles that focus, laser-like, on the exact words people are using in their online searches.
When you do this, the search engines will see your web pages as extremely relevant and rank them higher. This means more visitors to your website, and more sales.
So, how do you work out what words your potential customers are using?
Luckily, there are tools available that can do the hard graft for you.
Wordtracker is a popular choice where you can pay either a monthly subscription of $69 or an annual subscription of $379.
Keyword Discovery is another option. Their monthly rate is $69.95, while opting for the annual subscription will cost you $599.40.
Alternatively, you could use Google’s keyword tool, which is free. For many people, this tool is all they need.
Let’s look at it in more detail.
Follow the link below to access the tool:
To get started, you need to decipher the CAPTCHA and enter a word or phrase in the box.
What word or phrase you use depends on what your goals are.
Today, however, imagine you are a chimney sweep looking for keyword ideas for your website. It may be an old profession but it has 21st century marketing needs.
Let’s start by finding keywords related to chimney sweep, sorted by relevance.
The top three results of chimney sweep, chimney sweeps and chimney sweeping look promising. It is easy to imagine someone using those words when searching online for a chimney sweep.
Now look at the local monthly searches column. Here you can see that there are greater than 40,000 searches for each of these keywords, indicating that there are lots of people looking for chimney sweep related information.
This is great news if you are a chimney sweep. The data indicates it could be well worth taking the time to write an article containing chimney sweep, chimney sweeps and chimney sweeping as keywords.
Looking at some of the other words on the list, potential customers are unlikely to be searching for chimney sweep training or chimney sweep brushes. But they are likely to be searching with words such as chimney sweep cost, nacs chimney sweep or chimney sweep lancashire. These terms could provide the backbone to another article or, possibly, articles.
Google’s keyword tool makes it easy to work out what words your potential customers are using. Just one hour using the tool should allow you to come up with lots of new article ideas.
All you need now is a tool that will write the articles for you.