Two almost foolproof ways to get more website visitors
A website is one of the best and most cost-effective ways of marketing your business.
But owning a website is pointless if no one sees it.
Here we look at two ways for you to get more website visitors.
1. Achieve a high search engine ranking.
You can do this by regularly adding high quality content to your website. The sort of content that shows people what you do and how you can help. This could take the form of pictures, podcasts, writing or video.
Out of these, writing is still the best if you want to rank well with a search engine like Google. Ranking high with Google is well worth shooting for because it gives you a better chance of appearing on that all-important, high visibility, first page of search results—getting your business in front of potentially thousands of potential customers at much lower cost than traditional advertising in, say, magazines or newspapers.
The trouble is everyone is trying to do the same thing, which makes it tough to get on the first page of search results without a lot of hard work and a good dose of luck. And it is not likely to get any easier in the future as more and more business owners make the jump online.
It’s not all doom and gloom though because there is another way, an easier way:
2. Google AdWords
These are the small adverts found top and right of Google’s main search results. Pay enough, and you virtually guarantee a spot on that lucrative, high visibility, first page.
Yes, you have to pay, but only if someone clicks on your advert. Don’t worry—most times, they will click only if they are at least semi-interested in what you have to offer. A click on one of your adverts takes the searcher direct to a page on your website—a landing page. Where, combined with the rest of your site, the idea is to persuade them to take the next step in the sales cycle.
The cost per click (CPC) could be anything from pennies to several pounds—depending on the number of searches and competition for the keywords.
For example, according to Google’s Traffic Estimator, the estimated average CPC for the phrase “wordpress web design” is only £0.04, with 6,600 monthly searches. Whereas the estimated CPC for the phrase “web design” is a whopping £2.43, with 6,120,000 searches.
Taken at face value, £2.43 per click sounds expensive. But consider a web design firm that charges £2000. To them it may seem good value. It costs them £243 per 100 website visitors, and even if only one visitor buys, the firm still banks £1757 after subtracting advertising costs.
Your business may be in a similar position.
If not, Google AdWords is still worth serious consideration because it is a tried and tested way to guarantee more website visitors.
If paying for more website visitors does not appeal, just make sure you keep adding quality content so that your website ranks high with the search engines. Otherwise, invisible website syndrome awaits.